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A resource for career musicians
McCoy Marketing L.L.C. © 2016
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From Two Thousand a Week to Five Thousand a Concert
Have you ever wondered how some bands have made the jump from making an average living to making as much as a celebrity? Typically new celebrity’s start around twenty thousand per concert. Some self-promoting artists are making that now. But let’s be realistic to go from two thousand for four sets a night for four days to five thousand for three hours makes more sense as a goal and the nights are shorter. They achieved this throw promotion, perseverance and popularity. 1) Promotion: Successful performers are constantly promoting themselves. Newspaper articles and advertisements are a good start, be prepared to spend. This gives you the appearance of a celebrity act. If you played with a famous name include it. A quarter page advertisements can run from eight hundred to two thousand dollars for four weeks. Look for free listings as well, many papers offer them. Email campaigns are good, but email list are hard to come by unless you purchase them. They cost from one hundred and fifty to eight thousand dollars for fifty thousand addresses. You’ll find many of the companies that charge a lot can’t fulfil the entire amount. Most email companies won’t let you use purchased list, and are extremely expensive per emailing campaign. Pod caste interviews or on a local radio stations are effective. From experience limit it to around ten minutes. There are TV stations that have morning and afternoon local programming with time slots for bands. Try to get on the schedule. Post professionally produced videos on You Tube labeled (Official). For live recordings make sure they are mixed well with properly lighting. A good live presentation is worth a lot. Try to sign on as an endorser for an instrument manufacturer or instrument retailer. They use self-promoting artist all the time. It gives you the appearance being a celebrity. 2) Perseverance: Persevere, play events and festivals where name acts are playing. Reduce your price to get the job there’s a good chance the event promoters will list the schedule of bands in their advertisements. Get booked as the opening act for a big name. Again reduce your price if necessary.  Record it if possible; the sound will be good if the sound engineer lets you take a feed off their system. Here’s the make or break point. Book a tour. It is important that you make one or two night gigs in other parts of the country. Trying to increase your price is next to impossible if you’re in one area all the time. Book clubs and halls where you can rent the night and charge admission. You want establish a fifteen to twenty dollars ticket fee. Sell them on Ticketron or Ticketmaster in advance and at the door for full price, it looks more professional. You’re building a track record. The cost to rent a club or hall can be anywhere from several hundred to several thousand dollars depending on the capacity. From this point start increasing your price. When you are consistently sold out promoters feel confident to meet your price. 3) Popularity: Maintain your popularity by posting on twitter, Face Book, Instrgram, ReverNation and constantly ad videos to You Tube. Always include contact information. Look for as many on-line magazines about musicians that will list your profile or advertisements. Include print publications if you can afford it. Don’t be afraid to let people know a little about your life style, followers will find it interesting and even identity with you. Give away free bees downloads, caps, T-shirts and different types of other merchandise, a little expensive but effective. From business cards, stationery and posters make everything look professional. This is a formula for success because many performers have achieved this level of income.
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McCoy Marketing L.L.C.  2017 Terms and Use The Best In Independent International Artist Sound Tracks Magazine Gallery Navigation Return Return
From Two Thousand a Week to Five Thousand a Concert
Have you ever wondered how some bands have made the jump from making an average living to making as much as a celebrity? Typically new celebrity’s start around twenty thousand per concert. Some self-promoting artists are making that now. But let’s be realistic to go from two thousand for four sets a night for four days to five thousand for three hours makes more sense as a goal and the nights are shorter. They achieved this throw promotion, perseverance and popularity. 1) Promotion: Successful performers are constantly promoting themselves. Newspaper articles and advertisements are a good start, be prepared to spend. This gives you the appearance of a celebrity act. If you played with a famous name include it. A quarter page advertisements can run from eight hundred to two thousand dollars for four weeks. Look for free listings as well, many papers offer them. Email campaigns are good, but email list are hard to come by unless you purchase them. They cost from one hundred and fifty to eight thousand dollars for fifty thousand addresses. You’ll find many of the companies that charge a lot can’t fulfil the entire amount. Most email companies won’t let you use purchased list, and are extremely expensive per emailing campaign. Pod caste interviews or on a local radio stations are effective. From experience limit it to around ten minutes. There are TV stations that have morning and afternoon local programming with time slots for bands. Try to get on the schedule. Post professionally produced videos on You Tube labeled (Official). For live recordings make sure they are mixed well with properly lighting. A good live presentation is worth a lot. Try to sign on as an endorser for an instrument manufacturer or instrument retailer. They use self-promoting artist all the time. It gives you the appearance being a celebrity. 2) Perseverance: Persevere, play events and festivals where name acts are playing. Reduce your price to get the job there’s a good chance the event promoters will list the schedule of bands in their advertisements. Get booked as the opening act for a big name. Again reduce your price if necessary.  Record it if possible; the sound will be good if the sound engineer lets you take a feed off their system. Here’s the make or break point. Book a tour. It is important that you make one or two night gigs in other parts of the country. Trying to increase your price is next to impossible if you’re in one area all the time. Book clubs and halls where you can rent the night and charge admission. You want establish a fifteen to twenty dollars ticket fee. Sell them on Ticketron or Ticketmaster in advance and at the door for full price, it looks more professional. You’re building a track record. The cost to rent a club or hall can be anywhere from several hundred to several thousand dollars depending on the capacity. From this point start increasing your price. When you are consistently sold out promoters feel confident to meet your price. 3) Popularity: Maintain your popularity by posting on twitter, Face Book, Instrgram, ReverNation and constantly ad videos to You Tube. Always include contact information. Look for as many on-line magazines about musicians that will list your profile or advertisements. Include print publications if you can afford it. Don’t be afraid to let people know a little about your life style, followers will find it interesting and even identity with you. Give away free bees downloads, caps, T- shirts and different types of other merchandise, a little expensive but effective. From business cards, stationery and posters make everything look professional. This is a formula for success because many performers have achieved this level of income.