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The Best International Artist
A resource for career musicians
McCoy Marketing L.L.C. © 2016
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The Trouble with Pod Cast
When first introduced the pod cast gave internet users the chance to create a following. As of today there are millions of pod casters both independent and part of a larger group. There’s a large amount sites that host, some charge and some are free. Has Apple neglected to keep up with the times? Looking back the pod cast was created to be proprietary to the iPad. The service was designed to sell iPads. Developers created platforms for the Android and other devise. Apple was losing money so it moved away for the iPads and concentrated on the iPhone. They saw no reason to develop a new business model, instead developing new and innovative applications for the iPhone. Casters have migrated to other plate forms. Primarily, Apple does not allow casters to charge subscriptions. Unlike internet radio which is a live stream the jock can interact with listeners by call in, pod cast are pre recorded down loads. Selling advertising, you can supply your potential clients with limited stats, you’ll lack crucial information like how long are they listening, to the entire cast or just partly which makes placement an important issue. What type of listener is down loading? What time of the day or night are they playing it back? All these demographics are hard to determine with pod cast, unlike iTunes down loads which supply amount of sales, pike times and regional demographics.
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The Trouble with Pod Cast
When first introduced the pod cast gave internet users the chance to create a following. As of today there are millions of pod casters both independent and part of a larger group. There’s a large amount sites that host, some charge and some are free. Has Apple neglected to keep up with the times? Looking back the pod cast was created to be proprietary to the iPad. The service was designed to sell iPads. Developers created platforms for the Android and other devise. Apple was losing money so it moved away for the iPads and concentrated on the iPhone. They saw no reason to develop a new business model, instead developing new and innovative applications for the iPhone. Casters have migrated to other plate forms. Primarily, Apple does not allow casters to charge subscriptions. Unlike internet radio which is a live stream the jock can interact with listeners by call in, pod cast are pre recorded down loads. Selling advertising, you can supply your potential clients with limited stats, you’ll lack crucial information like how long are they listening, to the entire cast or just partly which makes placement an important issue. What type of listener is down loading? What time of the day or night are they playing it back? All these demographics are hard to determine with pod cast, unlike iTunes down loads which supply amount of sales, pike times and regional demographics.