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The Best International Artist
A resource for career musicians
McCoy Marketing L.L.C. © 2016
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Live Streaming Concerts Becoming a Standard
Live streaming concerts have been around for a while. Simply put, you can reach hundreds of thousands of viewers from a club date or without leaving your studio. Presently most of you up load videos to YouTube®. YouTube® does offer the ability to live stream. Let’s start at the beginning. Live two way streams have been around for a few years known as teleconferencing. Large corporations with huge budgets were the first to use this for meetings to save on travel expenses, but it had a limited amount of connections. Then there’s the security issue. Skype® introduced several yours ago allows interaction from your location to another or two connections with the free plan. With the paid subscription you get eight. Convenient and easy to use it lacks quality and doesn’t compare with HDMI or cable resolution. Soon companies came on the scene offering live streaming seminars at a reduced rate, Live Stream® and U stream® for example. The promoter is charged by the hour and by the amount of viewers. The quality with one-way streams is good to excellent but there’s an issue with interaction. Communication with viewers is by text or call in. You can reduce the cost by compromising the bit rate. Sacrificing bit rate to save a few dollars can backfire, disappointing viewers especially if they are paying. How will the audience receive quality broadcast streams in the next few years? Some will pay a premium for the convenience of having live shows in their entertainment room, much like premium channels on the cable networks. Others will prefer to go to your gig when you’re in the area and not pay the added expense unless it can be offered at a low subscription rate, $4.00 a month. The market will determine the price by the amount of available streams (supply) and viewers (demand). In the future will offer high quality as a standard and the cost will come down.
McCoy Marketing L.L.C.  2017 Terms and Use The Best In Independent International Artist Sound Tracks Magazine Gallery Navigation Return Return
Live Streaming Concerts Becoming a Standard
Live streaming concerts have been around for a while. Simply put, you can reach hundreds of thousands of viewers from a club date or without leaving your studio. Presently most of you up load videos to YouTube®. YouTube® does offer the ability to live stream. Let’s start at the beginning. Live two way streams have been around for a few years known as teleconferencing. Large corporations with huge budgets were the first to use this for meetings to save on travel expenses, but it had a limited amount of connections. Then there’s the security issue. Skype® introduced several yours ago allows interaction from your location to another or two connections with the free plan. With the paid subscription you get eight. Convenient and easy to use it lacks quality and doesn’t compare with HDMI or cable resolution. Soon companies came on the scene offering live streaming seminars at a reduced rate, Live Stream® and U stream® for example. The promoter is charged by the hour and by the amount of viewers. The quality with one-way streams is good to excellent but there’s an issue with interaction. Communication with viewers is by text or call in. You can reduce the cost by compromising the bit rate. Sacrificing bit rate to save a few dollars can backfire, disappointing viewers especially if they are paying. How will the audience receive quality broadcast streams in the next few years? Some will pay a premium for the convenience of having live shows in their entertainment room, much like premium channels on the cable networks. Others will prefer to go to your gig when you’re in the area and not pay the added expense unless it can be offered at a low subscription rate, $4.00 a month. The market will determine the price by the amount of available streams (supply) and viewers (demand). In the future will offer high quality as a standard and the cost will come down.