Terms and Use
The Best International Artist
A resource for career musicians
McCoy Marketing L.L.C. © 2016
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Timing your Clubs and Concerts
Many of you perform in clubs and concerts and hopefully making a good living. Let’s explore what would be the best combination to maximize your gigs and profits. Learn to work smart not hard. As always know your audience rock, country, jazz and the like? If you play rock your audience is a young rock audience unless your play classic rock. Are they concertgoers or mostly clubs? That’s easy to tell. The ones who show up at clubs are club-goers and vise-versa. It’s good to be on a first name basis. Are they a late night or dinner crowd? When they typically show up later in the evening they like to drink a bit. Are they singles or couples? When they show up with different dates then they are probably single and like the atmosphere you create. Couples are looking for a night out and usually make for a good crowd. Is tere a possibility of increasing your follows with more exposure? Yes, but at what price? You have to choose your jobs. When you’re playing the same clubs every weekend, the novelty wares off. Try to play different clubs each weekend preferably twenty-five miles apart. Return about once every other month. Make an effort to remember the regulars names. Consider networking with several other bands by juggling a handful of clubs so everybody works but doesn’t over expose one to their followers. As for concerts verses clubs try to achieve a balance. Why would your followers pay $19.95 for a two-hour concert when you’re always in the clubs? How many concerts can you play before the novelty wares off? So for doing six concerts a year and making several thousand at each, do you make more money concentrating on clubs? Again you have to find the combination that’s right for you.
McCoy Marketing L.L.C.  2017 Terms and Use The Best In Independent International Artist Sound Tracks Magazine Gallery Navigation Return Return
Timing your Clubs and Concerts
Many of you perform in clubs and concerts and hopefully making a good living. Let’s explore what would be the best combination to maximize your gigs and profits. Learn to work smart not hard. As always know your audience rock, country, jazz and the like? If you play rock your audience is a young rock audience unless your play classic rock. Are they concertgoers or mostly clubs? That’s easy to tell. The ones who show up at clubs are club-goers and vise-versa. It’s good to be on a first name basis. Are they a late night or dinner crowd? When they typically show up later in the evening they like to drink a bit. Are they singles or couples? When they show up with different dates then they are probably single and like the atmosphere you create. Couples are looking for a night out and usually make for a good crowd. Is tere a possibility of increasing your follows with more exposure? Yes, but at what price? You have to choose your jobs. When you’re playing the same clubs every weekend, the novelty wares off. Try to play different clubs each weekend preferably twenty-five miles apart. Return about once every other month. Make an effort to remember the regulars names. Consider networking with several other bands by juggling a handful of clubs so everybody works but doesn’t over expose one to their followers. As for concerts verses clubs try to achieve a balance. Why would your followers pay $19.95 for a two-hour concert when you’re always in the clubs? How many concerts can you play before the novelty wares off? So for doing six concerts a year and making several thousand at each, do you make more money concentrating on clubs? Again you have to find the combination that’s right for you.