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How to Take Advantage of the Streaming Services Promote and increase your Lp sales
Taylor Swift is not only a terrific celebrity; her managers and she are savvy business people. Her latest song released in mid-November sold over 700,000 the first day and still making block buster sales. But in this case she released it a differently. It’s not being posted on Spotify until a later date, so listeners don’t have free access during the peak sales period. Other celebrities are starting to follow the business model as well. Let’s apply the same idea to your songs. As a self-promoting artist you want to increase your following as much as possible. With the majority of your income coming from live gigs, you need the promotion streaming services give you to help promote songs and live performances. Being posted on steaming sites along with celebrities gives you a higher level of credibility. But first if you remember from a previous article, once you post your songs on Pandora and Spotify you can’t remove them. So those songs are gone. From this point on, post only clips of your new releases songs. Place an ad at the end of the clip” Hi this is “your name” and you just heard on sample of my new release “your new release” available on iTunes. Do the same when you sell your songs on all the sites like CDbaby, Reverbnation, Amazon and your web site. Many of you are doing this now. When you add email campaigns in combination with social media sites, it’s a good strategy for success increasing your visibility and generating sales as well.
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How to Take Advantage of the Streaming Services Promote and increase your Lp sales
Taylor Swift is not only a terrific celebrity; her managers and she are savvy business people. Her latest song released in mid-November sold over 700,000 the first day and still making block buster sales. But in this case she released it a differently. It’s not being posted on Spotify until a later date, so listeners don’t have free access during the peak sales period. Other celebrities are starting to follow the business model as well. Let’s apply the same idea to your songs. As a self-promoting artist you want to increase your following as much as possible. With the majority of your income coming from live gigs, you need the promotion streaming services give you to help promote songs and live performances. Being posted on steaming sites along with celebrities gives you a higher level of credibility. But first if you remember from a previous article, once you post your songs on Pandora and Spotify you can’t remove them. So those songs are gone. From this point on, post only clips of your new releases songs. Place an ad at the end of the clip” Hi this is “your name” and you just heard on sample of my new release “your new release” available on iTunes. Do the same when you sell your songs on all the sites like CDbaby, Reverbnation, Amazon and your web site. Many of you are doing this now. When you add email campaigns in combination with social media sites, it’s a good strategy for success increasing your visibility and generating sales as well.