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How to Sell Your CD’s and Downloads (To Achieve Maximum Sales)
Many of you reading this have been selling your songs on CD and down loads. Basically you’ve used the shot gun approach putting them on all the popular sites like iTunes®, Amazon®, CDBaby® and set up stores on social sites like FaceBook® and ReverbNation®. Some have gone so far as to sell them on your website. All are good vehicles but when it comes to marketing there is a lack of consistency. For example if you went to McDonalds® and a BigMac® taste and cost different at each restaurant, you would be reluctant to return. Think of selling your songs in the same way. Common Mistakes: You send out an email blast with links to purchase it on several sites including your web site. The presentation appears homemade, why; it makes your songs look cheap like selling them in dollar stores and thrift shops. You post them on YouTube® with a bad image over the song. It doesn’t look professional. To compound the mistake you place links back to a hodgepodge set of outlets. Many leave out (Official Video) which adds professionalism to the song. Not presenting your songs as part of a label or using your name as the label; “Produced by Bills Productions”. On top of it leaving out the copyright symbol which look careless. Broken links, they can be frustrating to potential buyers. How to Fix These: In your email campaign limit your links back to hi profile sites like iTunes® and Amazon®. It adds credibility. When you post it on YouTube® do the same as the email blast one established site like iTunes® that sells both celebrity and self-promoting down loads. Place (Official Video) in the title on YouTube®, use a professional image. It makes it look like a celebrity. Establish and present yourself as an artist signed to a record label. I don’t mean false representation. Register a the company and use a name that sounds credible like “Elite Productions”. Include a list of contacts manager, US bookings, international bookings and press agent. Follow these tips and you should see improved results.
McCoy Marketing L.L.C. © 2016
McCoy Marketing L.L.C. © 2016
Return Return
How to Sell Your CD’s and Downloads (To Achieve Maximum Sales)
Many of you reading this have been selling your songs on CD and down loads. Basically you’ve used the shot gun approach putting them on all the popular sites like iTunes®, Amazon®, CDBaby® and set up stores on social sites like FaceBook® and ReverbNation®. Some have gone so far as to sell them on your website. All are good vehicles but when it comes to marketing there is a lack of consistency. For example if you went to McDonalds® and a BigMac® taste and cost different at each restaurant, you would be reluctant to return. Think of selling your songs in the same way. Common Mistakes: 1. You send out an email blast with links to purchase it on several sites including your web site. The presentation appears homemade, why; it makes your songs look cheap like selling them in dollar stores and thrift shops. 2. You post them on YouTube® with a bad image over the song. It doesn’t look professional. To compound the mistake you place links back to a hodgepodge set of outlets. 3. Many leave out (Official Video) which adds professionalism to the song. 4. Not presenting your songs as part of a label or using your name as the label; “Produced by Bills Productions”. On top of it leaving out the copyright symbol which look careless. 5. Broken links, they can be frustrating to potential buyers. How to Fix These: 1. In your email campaign limit your links back to hi profile sites like iTunes® and Amazon®. It adds credibility. 2. When you post it on YouTube® do the same as the email blast one established site like iTunes® that sells both celebrity and self-promoting down loads. 3. Place (Official Video) in the title on YouTube®, use a professional image. It makes it look like a celebrity. 4. Establish and present yourself as an artist signed to a record label. I don’t mean false representation. Register the company and use a name that sounds credible like “Elite Productions”. Include a list of contacts manager, US bookings, international bookings and press agent. Follow these tips and you should see improved results.
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