McCoy Marketing L.L.C. © 2016
The Best International Artist
From a $500 Nightclub Act to a $5000 Wedding Band
Say you’re making $500 a night as a club act with a good following. There’s an untapped audience that will gladly hire you as an event and wedding band. As a club copy band you know the greater amount of songs to play at these gigs. But first learn a handful of songs that are popular at these events which involves the traditional to the newly released hits, something you would normally do. Once learned they’re good for years, “Old Time Rock and Roll” and line dances. Corny but they bring in the bucks. Change your marketing strategy starting with your promo pictures.  Have a professional photographer shoot the picture with you dressed in Tuxedos and gowns for upper class affairs weddings, anniversaries, birthdays, Bar Mitzvah and corporate events. You don’t have to concentrate on the traditional appearance. If you’re going for hi-end country affairs then dress the part. A good wedding band makes four to five thousand dollars a job. More couples opt for the off seasons to get a reduced rate on the hall. This means year round work. With many in the afternoons booking a couple per weekend is reasonable. Plus you get to eat catered food usually compliments of the establishment. When the affair is successful, it’s a reflection on the hall, which pleases the caterer and establishes your band. With that type of money you can afford to hire a horn section or backup vocals for an additional cost creating a fuller sound and roadies. Offer to play the ceremony if the keyboard player is classically trained and music during the cocktail hour with a couple of members creates a light and cheerful atmosphere. This worked for me in passed bands. You may even decide to stop playing clubs, concentrate on events leaving time to write songs. Remember when you book yourselves the income is all yours to divide as you please. Word to the wise, many caterers will try to put bands and other services on their referral list which requires a paid ad in their magazine. Don’t do it. They’re merely buying you low and selling hi and reaping the profit sometimes as much as a 50% markup. Instead team up other services and offer a reduced rate if all are booked together. A ten percent discount: Band $4000 Dj $600 Photographer $2000 $8600  X .9 = $7640 You will have one happy couple!!
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A resource for career musicians
McCoy Marketing L.L.C. © 2016
McCoy Marketing L.L.C. © 2016
From a $500 Nightclub Act to a $5000 Wedding Band
Say you’re making $500 a night as a club act with a good following. There’s an untapped audience that will gladly hire you as an event and wedding band. As a club copy band you know the greater amount of songs to play at these gigs. But first learn a handful of songs that are popular at these events which involves the traditional to the newly released hits, something you would normally do. Once learned they’re good for years, “Old Time Rock and Roll” and line dances. Corny but they bring in the bucks. Change your marketing strategy starting with your promo pictures.  Have a professional photographer shoot the picture with you dressed in Tuxedos and gowns for upper class affairs weddings, anniversaries, birthdays, Bar Mitzvah and corporate events. You don’t have to concentrate on the traditional appearance. If you’re going for hi-end country affairs then dress the part. A good wedding band makes four to five thousand dollars a job. More couples opt for the off seasons to get a reduced rate on the hall. This means year round work. With many in the afternoons booking a couple per weekend is reasonable. Plus you get to eat catered food usually compliments of the establishment. When the affair is successful, it’s a reflection on the hall, which pleases the caterer and establishes your band. With that type of money you can afford to hire a horn section or backup vocals for an additional cost creating a fuller sound and roadies. Offer to play the ceremony if the keyboard player is classically trained and music during the cocktail hour with a couple of members creates a light and cheerful atmosphere. This worked for me in passed bands. You may even decide to stop playing clubs, concentrate on events leaving time to write songs. Remember when you book yourselves the income is all yours to divide as you please. Word to the wise, many caterers will try to put bands and other services on their referral list which requires a paid ad in their magazine. Don’t do it. They’re merely buying you low and selling hi and reaping the profit sometimes as much as a 50% markup. Instead team up other services and offer a reduced rate if all are booked together. A ten percent discount: Band $4000 Dj $600 Photographer $2000 $8600  X .9 = $7640 You will have one happy couple!!
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